Bid. Buy. Sell. Repeat.
It is that easy.

The Challenge.

What’s a Rich Text element?

Even though ICU remains one of the top brokers in Ukraine, it still lacked a simple mobile experience for asset management. Their web portal wasn’t quite there to deliver the best UX for beginner investors.

Aiming to optimize and improve customer experience when managing portfolio, ICU partnered with Auxility to develop an application for a seamless asset management process, which turned out to be the first Ukrainian mobile trading application.

The Solution.

What’s a Rich Text element?

Ukraine does not have any applications to manage DGBs (Domestic Government Bonds). The only company which tried testing the waters was PrivatBank. However, they have aborted development and have never released one. The challenge is not for everyone.

It’s no rocket science, though. Auxility’s team delved into popular trading apps studying the best solutions, like Tinkoff Investments, Robinhood, Halyk Invest, etc. The goal was to create something new and unique, based on the best practices around the globe.

UI/UX

UI/UX

What’s a Rich Text element?

Auxility created a supportive and reassuring user journey with just a few steps required to go online and manage its assets.

Considering the ICU’s financial aspect, we’ve developed a flawless trading interface, implementing the best banking UI practices with easy-to-read charts, funds & securities review, and other relevant data.

Through a combination of Arial font with a simple color palette of black, turquoise, red and white we have created an environment for better data consumption and user interaction with the app.

UI/UX

UI/UX

What’s a Rich Text element?

Auxility created a supportive and reassuring user journey with just a few steps required to go online and manage its assets.

Considering the ICU’s financial aspect, we’ve developed a flawless trading interface, implementing the best banking UI practices with easy-to-read charts, funds & securities review, and other relevant data.

Through a combination of Arial font with a simple color palette of black, turquoise, red and white we have created an environment for better data consumption and user interaction with the app.

The Flow

THE FLOW

Studying the users of the ICU, we discovered that most of them were not professional traders. Hence, the UX of the app was designed to be rather simplistic and intuitive. We defined a simple customer journey for entering the market and selling and/or buying with little experience. 

Pick a side

PICK

What’s a Rich Text element?

ICU has both dark and light theme mode. The mode can be adjusted automatically based on the system settings, changed according to the market status or set manually.

Pick a side

CHOOSE

What’s a Rich Text element?

ICU has both dark and light theme mode. The mode can be adjusted automatically based on the system settings, changed according to the market status or set manually.

Colors

Typography

Arial
Bold
Regular
40px
30px
20px
17px
15px

Development

DEVELOP

What’s a Rich Text element?

The biggest challenge for the development team was to connect the app to Ukrainian stock exchanges. There are just two stock exchanges in Ukraine but only one has an API. Web hooks and triggers are a rare find too. 

Unfortunately, the only well-documented API is quite unstable and has several design flaws, eventually becoming a pain for exchange market integration.

But what does not kill us makes us stronger, they say. Through tight communication, Auxility has implemented a middleware layer to tackle the issue.

STACK

Stack

What’s a Rich Text element?

Auxility is fast and agile when it comes to mobile apps. Custom Firebase and Node backends are in our toolking for a faster go-to-market strategy and cost efficiency. ICU required an implementation of a lightweight middleware backend to track stock exchange data and send push notifications regarding important events through FCM. 

Additionally, we created a small Node.js web-service to transfer Facebook news feed directly into the app. Why use a CMS when you have a Facebook page anyway?

Stay Secure

We take data privacy and protection seriously. Any operation is secured with a two-factor authentication process.

Personal Account

A user-friendly personal account with all relevant information in regards to trading and asset management.

Trade

Simple and nimble process to manage your assets right in your app, avoiding lengthy calls to brokers with even longer authentication and acquisition.

Be Up to Date

As the icing on the cake, we have developed a Facebook feed to keep users on track with all relevant news.

Stay Secure

We take data privacy and protection seriously. Any operation is secured with two-factor authentication.

Personal Account

User-friendly personal account with all relevant information in regards to trading and asset management.

Trade

Simple and nimble process to manage your assets right in your app, avoiding lengthy calls to brokers with even longer authentication and acquisition.

Be Up to Date

As the icing on the cake, we have developed a Facebook feed to keep users on track with all relevant news.

The Challenge

What’s a Rich Text element?

There is a special type of bonds in Ukraine called Domestic Government Bonds (DGB), which are government debt securities issued by the Ministry of Finance in Ukraine. Once sold, the government obliges itself to make payments within a predetermined period. The only way legal entities can acquire DGBs is through a broker.

The Solution

Ukraine does not have any applications to manage DGBs. The only one who tried was PrivatBank. However, they have aborted development and have never released one. Hence, Auxility team delved into Russia and US markets studying its best solutions, like Tinkoff, Chase, and etc.


The goal was to create something new and special for the Ukrainian market based on best practices around the globe.

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The Results

RESULTS

Even though we were pressed for time - our team did a great job on the design and especially development side, making the most out of the Firebase storage. Thanks to the Tripnos team for trust and collaboration!
Vadym Ovcharenko (CEO & Founder)
Auxility performed extremely well. They had a formal process and were agile... They made sure we were on track and coordinated the project. I think that’s why it was so successful.
Paul Lwin (CEO)

OUTCOME

Outcome

ICU has gained some of the most massive awards in Ukraine, such as Excellence in Corporate Governance, CEE (1st place, 2020); Best CSR Company Ukraine (1st place, 2020) among many others. Hence, it’s not a surprise that the app has been downloaded more than 10,000 times within the first month of launch, adding 800+ new active users each following month.
1st
Place in "Best CSR Company"
10K+
Downloads in the first month
800+
New active users monthly
1st
Place in "Excellence in Corporate Governance"

Results

RESULTS

Auxility + ICU collaboration is paying off in the most potent way - adherence of the app users.
Gabbie Williams
This app is a game changer! Trading is not that messy process for me now. Kudos to developers team for the new version - I love the timeframe can be adjusted even easier now.
Maria Ivanchenko
Very cool application. The navigation is very intuitive. Truly enjoy everything starting from the color scheme to the tremendous speed of response. Looking forward for more language options added.
Roman H.
Like it - easy to use and really fast to browse. If I was trying to do an app for trading for myself, it would be something like this one. A++.

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